Area 51 Raid: When the Internet Takes on Aliens

Area 51

In July 2019, an improbable idea took the Internet by storm: “Storm Area 51.” This raid, jokingly proposed on Facebook by Matty Roberts, aimed to reveal the alien secrets hidden in this ultra-secure US military base. But why did this viral event, supported by millions online, turn into a spectacular flop in reality? Here’s an analysis.


A Viral Joke That Became Reality

It all started as a simple joke on Facebook. Matty Roberts created an event titled “Storm Area 51, They Can’t Stop All of Us.” The idea? Gather millions of people to invade Area 51 and uncover its secrets, particularly those about aliens.

The event quickly became a global meme:

  • Humorous videos, parody images, and outlandish theories flooded social media.
  • Over 2 million people clicked “Going” on Facebook, capturing the attention of media outlets worldwide.

However, when September 20, 2019, arrived, reality was far from what was imagined.


Why Did the Area 51 Raid Fail?

  1. Poorly organized event:

    • What started as a joke quickly spiraled out of control. The organizers had no proper infrastructure to accommodate participants.
  2. Online enthusiasm… but low turnout:

    • Despite millions of RSVPs on Facebook, only 3,000 people showed up in the region, and barely 200 approached Area 51.
  3. Authorities’ intervention:

    • The US government took the event seriously, ramping up security around Area 51. Participants were met with “Private Property” signs and law enforcement.
  4. A festival instead of a raid:

    • To avoid chaos, the event morphed into a festival called “Alienstock,” where participants celebrated their love for aliens in a relaxed atmosphere.

The Naruto Run: An Icon of the Raid

One of the most memorable moments of this event was the iconic Naruto Run, inspired by the Japanese anime Naruto, where runners extend their arms backward to “gain speed.” This meme became a symbol of the raid.

  • A video of a participant doing a Naruto Run behind a reporter during a live broadcast went viral:
  • The Naruto Run captured the absurd and humorous spirit of the raid, becoming an emblematic image of its comedic failure.

Lessons from This Internet Meme

The Area 51 raid is a perfect example of how the Internet can amplify an absurd idea but also its limitations in the real world. Here are the main lessons:

  1. The power of memes:

    • Memes can mobilize millions online, but converting that enthusiasm into real-world action is an entirely different challenge.
  2. The need for organization:

    • A viral event without concrete planning risks losing credibility and disappointing participants.
  3. Media impact:

    • Even though the raid failed, it left a mark and reignited discussions about Area 51 and its mysteries.

An Idea That Left a Mark

Despite its failure, the Area 51 raid remains a defining moment in Internet history, showcasing collective humor and meme culture. It also inspired merchandise, documentaries, and renewed conversations about alien theories.


Engage With Us!

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